It is not shock that YouTubers are now some of the wealthiest celebrities in the world.
Many YouTubers bring in Billions of views a year, which equates to a lot of money.
Here are the 10 richest YouTubers in the world.
Top 10 Highest-Earning YouTubers
1. MrBeast (Jimmy Donaldson)
- Estimated Annual Earnings (2024): $105 million+
- Total Views (2024): 30+ billion views
- Channel Focus: Challenges, philanthropy, large-scale projects
- Description:
MrBeast is known for his extravagant and viral challenge videos, such as giving away millions of dollars, creating massive survival challenges, and helping people in need. His content often revolves around large-scale, high-budget stunts and philanthropic efforts. He has expanded his brand with businesses like MrBeast Burger and Beast Philanthropy. His videos regularly rack up hundreds of millions of views, making him the highest-earning YouTuber today.
2. Jake Paul
- Estimated Annual Earnings (2024): $45 million+
- Total Views (2024): 20+ billion views
- Channel Focus: Boxing, vlogs, music
- Description:
Jake Paul initially gained fame through Vine and then transitioned to YouTube, where he became known for his daily vlogs. He later shifted to boxing and became a controversial figure in the sport. His YouTube channel still garners millions of views with content ranging from his boxing career, business ventures, and personal life. Jake has expanded his brand into businesses like Maverick Apparel and Boxing Promotions.
3. Markiplier (Mark Fischbach)
- Estimated Annual Earnings (2024): $40 million+
- Total Views (2024): 35+ billion views
- Channel Focus: Gaming, comedy, charity
- Description:
Markiplier is a gaming YouTuber known for his playthroughs, especially of horror games. He has cultivated a huge fanbase thanks to his charismatic personality and comedic style. Markiplier is also a philanthropist, often raising millions of dollars for charity through special streams and events. His channel includes a mix of gaming content, vlogs, and challenges, making him one of YouTube’s most popular personalities.
4. Rhett and Link (Good Mythical Morning)
- Estimated Annual Earnings (2024): $35 million+
- Total Views (2024): 20+ billion views
- Channel Focus: Comedy, talk shows, food challenges
- Description:
Rhett and Link are the creators of the popular YouTube talk show Good Mythical Morning, which features a mix of comedy, games, and food-related challenges. They have expanded their brand into a podcast, a network (Mythical Entertainment), and merchandise. Their chemistry and quirky humor have earned them a large and dedicated audience, and they continue to be top earners in the YouTube space.
5. Dude Perfect
- Estimated Annual Earnings (2024): $35 million+
- Total Views (2024): 60+ billion views
- Channel Focus: Sports, trick shots, stunts
- Description:
Dude Perfect is a sports and entertainment group known for their incredible trick shots, stunts, and humorous challenges. The group has grown beyond YouTube to include merchandise, TV shows, and live events. They hold several Guinness World Records and are often featured in commercials and brand partnerships, making them one of the highest-earning YouTube groups.
6. Nastya (Anastasia Radzinskaya)
- Estimated Annual Earnings (2024): $28 million+
- Total Views (2024): 100+ billion views
- Channel Focus: Children’s content, vlogs
- Description:
Nastya is a Russian-American child YouTuber who gained fame through her family-friendly content. Her channel features a combination of storytelling, play, and family activities aimed at younger audiences. With over 100 billion views, Nastya is one of the top YouTubers for children’s content and one of the highest-earning creators worldwide.
7. Like Nastya (Anastasia Radzinskaya’s Second Channel)
- Estimated Annual Earnings (2024): $28 million+
- Total Views (2024): 100+ billion views
- Channel Focus: Children’s content, vlogs, play
- Description:
Like Nastya, Anastasia Radzinskaya’s second channel, focuses on content similar to her main channel. It features kid-friendly vlogs, adventures, and family activities. As one of the most successful children’s YouTube creators, her earnings come largely from ad revenue and sponsorships with family-friendly brands.
8. Logan Paul
- Estimated Annual Earnings (2024): $18 million+
- Total Views (2024): 6+ billion views
- Channel Focus: Vlogs, boxing, podcasts
- Description:
Logan Paul started as a Vine star and transitioned to YouTube with daily vlogs that often featured comedic skits and adventures. He has since moved into boxing, where he has made millions in high-profile fights. Logan also co-hosts the Impulsive Podcast, which is one of the most popular podcasts on YouTube. His business ventures, including his clothing line Maverick Apparel, have also contributed to his income.
9. Jeffree Star
- Estimated Annual Earnings (2024): $15 million+
- Total Views (2024): 2+ billion views
- Channel Focus: Beauty, makeup tutorials, product reviews
- Description:
Jeffree Star is a prominent beauty YouTuber and cosmetics mogul. He gained fame through his makeup tutorials and reviews, but his true wealth comes from his cosmetic line, Jeffree Star Cosmetics. His channel still generates significant views as he continues to review products, promote his brand, and discuss beauty trends. Jeffree’s controversial personality has also kept him in the public eye.
10. PewDiePie (Felix Kjellberg)
- Estimated Annual Earnings (2024): $14 million+
- Total Views (2024): 40+ billion views
- Channel Focus: Gaming, commentary, vlogs
- Description:
PewDiePie was once the most subscribed individual YouTuber in the world, known for his Let’s Play videos, commentary, and memes. Although he has slowed down on posting regularly, his massive library of videos continues to generate millions of views. PewDiePie also expanded into other ventures, including book deals, merchandise, and collaborations with brands. He’s one of YouTube’s most iconic personalities.
Comparison Chart: Top 10 Highest-Earning YouTubers (2024)
| Rank | YouTuber | Estimated Earnings (2024) | Total Views (2024) | Main Focus |
|---|---|---|---|---|
| 1 | MrBeast | $105 million+ | 30+ billion views | Challenges, philanthropy, large-scale projects |
| 2 | Jake Paul | $45 million+ | 20+ billion views | Boxing, vlogs, music |
| 3 | Markiplier | $40 million+ | 35+ billion views | Gaming, comedy, charity |
| 4 | Rhett & Link | $35 million+ | 20+ billion views | Comedy, talk shows, food challenges |
| 5 | Dude Perfect | $35 million+ | 60+ billion views | Sports, trick shots, stunts |
| 6 | Nastya | $28 million+ | 100+ billion views | Children’s content, vlogs |
| 7 | Like Nastya | $28 million+ | 100+ billion views | Children’s content, vlogs |
| 8 | Logan Paul | $18 million+ | 6+ billion views | Vlogs, boxing, podcasts |
| 9 | Jeffree Star | $15 million+ | 2+ billion views | Beauty, makeup tutorials |
| 10 | PewDiePie | $14 million+ | 40+ billion views | Gaming, commentary, vlogs |
Conclusion:
These YouTubers not only generate huge revenue from ad revenue but also from their business ventures (e.g., merchandise, sponsorships, and even product lines). MrBeast stands out as the highest earner, thanks to his viral content and massive global reach, while creators like Nastya, Jake Paul, and Logan Paul continue to dominate specific niches like children’s content, boxing, and entertainment.
